Advertising Information


Cooperative Living magazine is the voice of Virginia’s consumer-owned electric cooperatives. Published for more than 65 years, the magazine offers Virginia’s most powerful reach, with its more than 510,000 copies reaching upwards of one million readers 10 times annually.

As consumer-owned electric utilities, cooperatives use Cooperative Living magazine as the primary link with the member-owner. Each issue provides information ranging from energy-efficiency news to cooperative annual-meeting notices and proposed bylaws changes.

But electric cooperatives are also mission-bound to improve life in the communities they serve. So each issue of Cooperative Living includes a wide range of entertaining community-support material, ranging from in-state travel stories to local personality profiles and homespun reader recipes.
Cooperative Living magazine is unique in that it is literally owned by those who read it, and this sense of ownership is reflected in an extraordinarily high rate of readership, as indicated in the publication’s periodic readership surveys.


With 2.5 readers per copy more than 1.2 million people read each issue of Cooperative Living

76% OF READERS took action based on having read Cooperative Living magazine




  • Readers that Personally Traveled:   72%
  • Average Domestic Trips a Year:    3.6 Trips
  • Own a Vacation/Weekend Home:    18% 

Home & Garden Purchases:
  • Purchased Garden & Property Maintence Items:    85%
  • Made Energy Efficency Upgrades to Property:    79%
  • Home Improvements/Remodeling:    49%
  • Phone/Catalog/Internet Shopping:    78%
  • Pet Owners:    60%


    Monthly Readers: 510,000
    Readers Per Copy: 2.5
    Readers across Virginia: 1.2 Million
    Average Time Reading: 40.7
    Regular Readers: 86%
    Strong Brand Loyalty  |  Strong reader response  |  30-60 day shelf-life

    Male: 41%
    Female: 59%

    Average age: 60

Married: 70%

    Attended College: 71%

Household Income:
    Average Income: $90,000

Home Ownership:
    Homeowners: 88%
    Average Lot Size: 18 Acres
    Home Value: $312,000


a. Publisher requires prepayment for first insertion of all new advertisers or advertising agencies.
b. The publisher reserves the right to refuse any advertising and shall not be liable for damages if for any reason he fails to publish an advertisement. All advertisements are published for the benefit of the agency and the advertiser, and each of them is jointly and severally liable for all charges.
c. In consideration of publication of an advertisement, the advertiser and the agency, jointly and severally, will indemnify and hold harmless the magazine, its officers, agents, owners, and employees, against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including, without limitation, claims or suits for libel, violations of rights of privacy, copyright infringement, or plagiarism.
d. “Advertisements for alcoholic beverages, tobacco, religious and political issues, firearms and gambling are generally not accepted. In certain instances ads for these products and activities may be allowed on an individual basis at the publication’s sole discretion.”
e. Publisher will label editorial-style advertising copy with the words “paid advertisement.”
f. Advertising will not make promotional or merchandising reference to the Association in any way except with permission of the publisher for each such use.
g. No conditions, printed or otherwise, appearing on contracts, orders, or copy instructions that conflict with stated advertising policy will be binding on the publisher. While exact position and page number cannot be guaranteed, efforts will be made to accommodate the advertiser’s position requests.
h. Orders containing incorrect rates will be regarded as clerical errors, and insertions will be billed at prevailing rates.
i. The publisher assumes no responsibility for improper use of coupons forming part of an advertisement.
j. No deductions, allowances, or refunds will be given for errors in key numbers. Key numbers inserted at advertiser’s risk unless part of the advertising material. Publisher will insert key numbers at no additional charge.
k. Rates quoted on the card are for digital files only. Composition (other than key numbers) needed to complete an advertisement will be billed at cost and not given agency discount.
l. In the event an incorrect price is printed in an ad, because of an error in the magazine production department, the advertiser will be furnished a letter relieving him/her of responsibility for the incorrect price. However, the magazine WILL NOT pay any differences in prices appearing in an ad.

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